Sanqing Mountain makes tourist advertisement in ROK

By Zhao Qian ( chinadaily.com.cn )

Updated: 2012-04-24

In 2012, the Sanqing Mountain scenic spot will take advantage of its brand as a world natural heritage and will continue to expand foreign tourist markets with its first focus on ROK (Republic of Korea).

Considering the features of the tourist market in ROK, the scenic spot has decided it will strengthen its publicity efforts. It will use various measures to show natural landscapes of the mountain, effectively increasing its fame and reputation.

The advertisement that displays the sceneries of Sanqing Mountain is played on a LED large screen of the Lotte department store in Seoul. Large signboards are placed in six subway stations and the publicity advertisements are also painted on buses of 15 routes.

The scenic spot will also deepen its cooperation with travel agencies and media in the ROK. It has signed a promotion agreement with several newspapers, websites and magazines. Through these publicity efforts, it hopes that more and more people from the ROK will come to visit the Sanqing Mountain.